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Due to lockdown, consumers are spending more time at home online and seeing more online ads. they are hesitant to make decisions about the future. If your product or service requires commitment or future planning. you can expect your conversion rate to be lower than normal during this period. This can also be an opportunity to increase your brand awareness and engage with consumers before purchase. And then, after the outbreak lessens and restrictions are lifted, you can remarket to that audience and get the purchases.   How can marketers adapt to these changes in behaviour and marketing strategy?   In some verticals, it may make sense to decrease or even pause advertising for now. For verticals that may feel the......

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