Tag: Ad Campaign

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We all know how this COVID-19 pandemic changed the world. nearly every country in the world touched by this pandemic. it changed the behaviour of consumers. so business strategy also needs a fresh change. After search volume and conversion rates decreased sharply in the U.S. and certain areas internationally (Italy, China, South Korea, India) in mid-March. it started to slowly increase the last two weeks of March and into early April. Google Display and video (YouTube) ads are doing exceptionally well in performance during the pandemic. Our current clients have seen click-through rates increase on the same ads and conversion rate increase while costs per-click have decreased by more than 50%. The clients of ours that have been most successful......

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