What Is Search Engine Optimization?
SEO or Search Engine Optimisation is the process of ranking websites higher within the search engines. There are lots of different search engines out with the main ones being Google, Bing and Yahoo.
While some people do use the others you really want to be ranking on Google. Statistics show that over 65% of people use Google as their primary search engine. So ranking on there will provide you with the most traffic.
Types of SEO
The terms used for these SEO Tactics are White Hat SEO, Black Hat SEO, Grey Hat SEO.
1. White Hat SEO
Well as we explained this is the tactic we recommend you use. all others will lead to you being found and suffering in rankings or even being banned by Google.
A white hat SEO carries out all SEO work manually and uses ethical tactics only. This will result in good rankings and no potential danger or penalties.
I don’t 100% believe this is the best tactic to use. Now I’m not against white hat procedures at all. my concerns are for the businesses and niches that don’t have the budgets for massive ad-campaigns.
That is where other techniques may have to be implemented in SEO.
2. Black Hat SEO
In these tactics, software used to carry out tasks such as link building and directory submissions. Other Black hat tactics are Doorway Pages, Hidden text, keyword stuffing and link rings etc.
Doorway pages are simply buying a domain name which links to your main website.
for example, you could sell cars and your main website is www.cars.com. You could buy other domains such as www.cheapcars.com and have a single page website linking back to www.cars.com. This tactic is now frowned upon by Google.
Hidden Text is another tactic that worked years ago. people would add white text onto a white background. Then mention the keywords over and over again as it wouldn’t be visible to the human eye.
Having keywords on your page is an important ranking factor that has been abused by people over the years. so if you decide to use hidden text then you could potentially get your website into trouble.
Private Blog Network
A popular topic that you may have heard me discuss is PBN’s (private blog networks). These are a big list of sites within your control that you can link out to any websites of your choice.
I won’t go into too much detail about this right now but it’s something that a lot of SEO’s will use to help rank a website.
3. Grey Hat SEO.
Grey Hat SEO is just a mixture of white hat and black hat techniques. Like I mentioned previously there isn’t one set way to rank a website.
Grey hat is an SEO tactic that implements any technique that is required. if done correctly can ultimately rank your website high on the search engines.
Back in the day, there were people out there who had websites that were just flung together. had the back content on, a nice video and a ‘buy now’ button.
At some point, I’m sure that was enough to rank well and make some money online. But Google wants to, obviously, refine the websites that it shows on page one.
They have to look at the technical aspects, site speed, the content. Is the content on there really for what people are searching?
The link-building side, you’ve got good quality relevant links now whereas back in the day. it was just sheer volume and spam.
Google somehow has to be able to filter out some of the garbage that’s out there. At the end of the day, that’s what SEO is, It’s always evolving and changing.
Google releases updates. They’ll look at different things or look for different things. it’s up to yourself to keep on top of the most recent updates.
When you start learning this, it can be difficult to get a grasp on everything. which is why you’ve got to do it step by step and probably not follow that many people.
What is an algorithm?
The algorithm is the science behind how the search engines rank your website. Google uses over 200 different variables on how they rank a website.
Each variable is weighted and SEO’s will tweak websites to suit these requirements. however, Google regularly changes its Algorithm to make sure that people who use software to do SEO cannot exploit the system.
It’s also important to note is that different search engines have their own ranking factors. this essentially means that ranking well on one search engine doesn’t mean you’ll rank on the others.
These search engines use different factors to rank a website so it is important that as part of any SEO Strategy you take multiple search engines ranking factors into consideration.
February 4, 2018
February 4, 2016